10 Key Tips for Promoting Your Mission

1. a) Website

Have a web page or section of your website dedicated to promoting your Mission that motivates them to play! Be sure to place it in a spot where visitors will view it prior to visiting your site so they know in advance to download it.
Things to include in your post:

  • Your Field Agent
  • Location of your Mission
  • Information about how to download the app and your Mission.
  • Pursuit Banff Website
    Pursuit Banff Mission Webpage

b) WiFi Landing Page

LA WiFi Landing Page Promo

If you offer free visitor WiFi at your site, you can promote your
Mission on your WiFi landing page, thereby creating visibility for every visitor who logs onto your WiFi.

  • This has been a very successful approach in Los Angeles. Check out the screenshots below for an example on their Oh Ranger WiFi at Griffith Park.

2. Social Media

  • Facebook, Twitter, Snapchat and Instagram are the main social media platforms used to share Agents of Discovery.
  • Encourage user engagement by creating your own hashtag and encouraging players to use #AoDiscovery
  • If you would like support with creating posts for distribution, AoD can provide social media posts that you can easily copy and paste to promote your Mission.
  • Social media is one of the easiest ways to promote your Mission, and is a great way to reach your players.
  • NASA Goddard Visitor Center Tweet
    NASA Goddard Space Flight Center Tweet

3. Knowledgeable Staff

It is very important that on-site staff are knowledgeable about your Mission. Staff should be able to:

    • Explain how to download the app from the App or Play store.
    • Show users how to find and download the Mission.
    • Direct users to the location where they can start their Mission
    • Be able to explain to players where/how to collect their reward upon completing the Mission.

How do I increase awareness of my Missions?

We have curated a checklist of everything you need to attract attention to your Missions!
  • Staff at Columbia State Historic Park

4. Signage/Cut-outs

Field Agent Cutout

  • Players love to take photos with life-sized Field Agents.
  • Field Agents cutouts double as eye-catching signage.
  • Agents of Discovery will deliver your cutout to your door for $320.

Contact [email protected] if you are interested in learning more about signage

On-site Signage

  • The AoD team can design custom signage for you upon request
  • Consider sizing and placement of signage. Signs should be placed in high-traffic areas and encourage visitors to Play your Mission!
  • Colonel Allensworth State Historic Park Cutout
  • Tacoma Nature Center Signage

5. Rewards/Prizes

  • Watkins Nature Center’s Mission rewards. Uno cards, stuffed animals, explorer sets and more!

Having real-world incentives for players to complete your Mission is a very important best practice.

Incentives can be something small like:

  • Snack coupons
  • Discounted admission coupons
  • Buttons, badges, stickers, tattoos, small prizes, AR filters, etc.

Click here to see more examples!

Your Mission’s Reward message should indicate where/how players can collect their reward.

6. Special Event Missions

  • End of Summer Blast Event Poster
    End of Summer Blast Event
    • Create Missions for local events and celebrations (Independence Day, Earth Day, Canada Day, Halloween, long weekend events, new exhibits/attractions, etc.)
    • Special event Missions are a great way to get the word out about your Mission.
    • The Challenge Library has thousands of ready-made Seasonal Challenges that you can easily pick, place, and publish right to your Mission!

7. Geo-filters

Snapchat Geofilter site

Geo-filters are a way for you to promote your Missions in particular geographic area so that it is easier for you to target a certain demographic, neighborhood, or city.

Geo-filters are available on Snapchat and are free of charge to non-profit organizations.

Create your own Geo-filter in just 4 easy steps:

      • Design your filter
      • Upload your filter
      • Set the date and time
      • Choose the location

Click here to see a quick tutorial!

8. Augmented Reality Filters

Augmented Reality Filter

AR Filters can help you create a personalized immersive brand experience that makes players happy and leaves a lasting brand memory.

AR is a great way to tap into the curiosity of young minds and to effectively engage with your audience on social media platforms like Instagram and Snapchat.

It just takes 5 easy steps to build your own AR Filter:

      • Create your artwork using Spark AR
      • Import your creation
      • Build on the experience using Photoshop
      • Test your effect
      • Publish and promote

Click here to see a quick tutorial!


You can also promote the AR-filter by adding the snapcode right into your Mission as a reward. Click here to see an example of an AR filter created for the Wonders of Wildlife Mission Conservation.

9. Video Content

Facebook Live Events

By sharing about your Missions through Facebook Live, you can provide an instant, real-time source of content for viewers that highlights and promotes your Mission.

Facebook Live is a free, fun, and interactive way to engage with your audiences, and to immediately provide answers to any questions that they may have.

For an example, click here to see a recording of the Mission Conservation Facebook live-stream.

Youtube Videos

Seize the opportunity to promote your missions and showcase your initiatives more visually to your audience! Create a YouTube video to engage your viewers in a whole new way.

Here are some examples showcasing Missions around the world such as Sunshine Coast City Council’s promotional Mission video shown here. See New York State Parks instructional video promoting how to play their Missions.

Facebook Live graphic

10. Create Your Own Universal Stickers

Sunshine Coast Snapchat Stickers

Making your own stickers is a fun way to add personality to your brand image and allow your viewers to promote your Mission in their own personal Instagram, Facebook, and Snapchat stories.

Create your own today in just 4 simple steps:

      • Create a GIF with a transparent background
      • Upload it to Giphy
      • Verify your Giphy account
      • You can now find your sticker in the story finder!

Click here for a quick tutorial!

Click on the link here to see an example of how Sunshine Coast Council made their Mission stickers.

Promo Kit

What’s included?

Our Promo kit includes everything you need to get started in promoting your Missions. This kit includes logos, social media banners, taglines, poster, and flyer templates available in different sizes for download.

Logo Styles

Color Palette

Our official color conventions are available below (with hex codes for reference)



Use of white/yellow on dark backgrounds, black/yellow on light backgrounds

Font style: Trashhand

Font style: Impact regular

Promo Posters


Sizes 8.5×11, 11×17 or by request

Need help promoting your Explorer Campaign? Check out our curated Explorer Campaign Checklist!