Promo Guide

Check out Our New Swag Store!

 

Agents of Discovery has created our official Swag Store to help you promote your Mission! With a selection of promotional products available for purchase, you can use these as rewards for reaching goals, completing Missions or Challenges, and more! Want to feature your Field Agent? All products available are fully customizable (baseball caps, backpacks, T-shirts and notebooks galore!).

Social Media Examples

Looking for content inspiration? Check out these Instagram and Twitter examples!

Need images/banners for your webpage or social media?

Social Media Hashtags

#Aod
#AgentsofDiscovery
#Awholenewworld
#Challenge
#FindYourMission
#Mission

#ExploreYourWorld
#PlayYourWay
#DiscoverTheUnknown
#MissionMaker
#Movetoplay
#DiveIn

Need some tips to help you promote your Missions?

How do I increase awareness of my Missions?

We have curated a checklist of everything you need to attract attention to your Missions!

For further enquiries about social media promotion, please contact [email protected] or [email protected].

How to Promote on Your Website

An important aspect to raise awareness of your Mission among visitors is making it recognized online. We have provided some examples of websites that have successfully promoted their Missions on their web pages below. Websites commonly include their own Field Agent, location about your participating site, and information on downloading the app. To make it easier for you, check out our promotional website checklist as well as some key factors to make your promotion successful. Looking to promote Missions on social media? Check out our social media promotional section.

Cradle of Forestry America’s comprehensive page for visitors interested about Agents of Discovery and their dedicated Mission.

Informative Agents of Discovery web-page courtesy of Don River Valley Park and Evergreen Brick Works in Toronto, Canada.

Promoting On-Site

Use of Field Agent cut-outs add unique signage for your site! Visitors always love taking pictures with life-sized Field Agents.

Hiawatha Lighthouse cut-out
DC Booth Agent Wade Cut-out
Palm Springs Cutout

Agents of Discovery in the News

Promo Kit

What’s included?

Our Promo kit includes everything you need to get started in promoting your Missions. This kit includes logos, taglines, poster, and flyer templates available in different sizes for download.

Logo Styles

Color Palette

Our official color conventions are available below (with hex codes for reference)

#241510
#0072D8
#EFBB41
#09D8A2

Taglines

Use of white/yellow on dark backgrounds, black/yellow on light backgrounds

Font style: Trashhand

Font style: Impact regular

Promo Posters

Gold

Sizes 8.5×11, 11×17 or by request

Need help promoting your Explorer Campaign? Check out our curated Explorer Campaign Checklist!