How to Promote Your Mission
5 Crucial Steps to Promote your Mission:
Display Engaging On-Site Marketing Materials
Field Agent Cutouts
S'edav Va'aki Museum, AZ
- Players love to take photos with life-sized Field Agents
- Field Agents cutouts double as eye-catching signage
- Agents of Discovery can create custom promotional materials. Check the Pricing page for details
On-Site Signage
Fivepoint Valencia, CA
- The AoD team can design custom signage for you upon request
- Consider sizing and placement of signage. Signs should be placed in high-traffic areas and encourage visitors to play your Mission!
Promote Your Mission Online
Website
Have a web page or section of your website dedicated to promoting your Mission that motivates them to play! Be sure to place it in a spot where visitors will view it prior to visiting your site so they know in advance to download it.
Things to include on your page:
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- Your Field Agent
- Location of your Mission
- Information about how to download the app and your Mission
Social Media
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Social media is one of the easiest ways to promote your Mission and is a great way to reach your players! Remember to use #AgentsofDiscovery. Tag us on Facebook @AgentsofDiscovery, on Instagram @agentsofdiscovery, or on Twitter @AoDiscovery.How Agents of Discovery can help you promote your mission:
- We’re happy to share your Mission promotion
- We can provide social media posts that you can easily copy and paste to promote your Mission
- On Facebook and Instagram, we can also invite you as a collaborator, so the promotion is shared to both our audiences
- Contact us to learn more
YouTube Videos
Seize the opportunity to promote your Missions and showcase your initiatives more visually to your audience! Create a YouTube video to engage your viewers in a whole new way.
Check out more of our favorite videos about Agents of Discovery:
Provide Fun Rewards/Prizes for Your Mission
Having digital and real-world incentives for players to complete your Mission is a very important best practice. Prizes don’t have to be specific to Agents of Discovery – you can use merch from your site!
Incentives can be something small like:
- Snack coupons/discounted admission coupons
- Buttons, badges, stickers, tattoos, small prizes
- Virtual rewards like this Snapchat Filter from Colorado Parks & Wildlife
Check out our Swag Store to see more examples!
Your Mission’s Reward message should indicate where/how players can collect their reward.
Link Missions to Your Existing Programs and Events
Promote Your Event
- You’ll see a big increase in players by using existing programs and events to create Missions
- Create Missions for local events and celebrations (Independence Day, Earth Day, Halloween, long weekend events, new exhibits/attractions, etc.)
- Special event Missions are a great way to get the word out about your Mission
- PAM has created ready-made Themed Challenges that you can easily pick, place, and publish!
Summer Camps and Field Trips
- Use your Missions as fun educational activities during field trips and summer camps!
- The stats page enables you to quickly and easily assess learning outcomes
Junior Ranger Programs
Linking your Missions to your Junior Ranger Programs is a great way to get players to interact with your Mission in a new way. California State Parks made a fun printable activity guide for visitors to fill out while they play the Mission. It has fun games like a word search, trivia, and more to help players reflect on what they learned in the Mission. As a bonus, they can take the booklet home with them to help them remember the information. Check out the full activity guide here.
Make Sure Your On-Site Staff is in the Know
It is very important that on-site staff are knowledgeable about your Mission. Staff should be able to:
- Explain how to download the app from the App or Play store
- Show users how to find and download the Mission
- Direct users to the location where they can start their Mission
- Be able to explain to players where/how to collect their reward upon completing the Mission
How do I increase awareness of my Missions?
Additional Ways you can Promote Your Mission
Augmented Reality Filters
AR Filters can help you create a personalized immersive brand experience that makes players happy and leaves a lasting brand memory. AR is a great way to tap into the curiosity of young minds and to effectively engage with your audience on social media platforms like Instagram and Snapchat. It just takes 5 easy steps to build your own AR Filter:
- Create your artwork using Spark AR
- Import your creation
- Build on the experience using Photoshop
- Test your effect
- Publish and promote
Click here to see a quick tutorial! You can also promote the AR filter by adding the snapcode right into your Mission as a reward. Check out these AR filter examples created for the Wonders of Wildlife Conservation: Endangered Species Snapchat Reward Ocean Appreciation Snapchat Reward Bat Awareness Snapchat Reward
WiFi Landing Page
This has been a very successful approach in Los Angeles. Check out the landing page for Oh Ranger WiFi at Griffith Park.
Geofilters
Geo-filters are available on Snapchat and are free of charge to non-profit organizations.
Create your own Geo-filter in just 4 easy steps:
- Design your filter
- Upload your filter
- Set the date and time
- Choose the location